Experts Divulge Proven Growth Strategies for Challenging Economic Times

Cincinnati, OH - March 2, 2009 -

Cincom and IBM sponsored a half-day event in London, England for senior-level executives which emphasized that customers are still willing to pay more for better customer experiences – even in an economic downturn. The key lies in knowing how to win market share from competitors who are not providing the value customers expect in a down economy.

Experts such as Customer Experience Management (CEM) pioneer Shaun Smith (http://www.shaunsmithco.com/), Cincom CEM program director and international management consultant Trent Fulcher, and web experience expert Dave Wallace of Heath Wallace (http://www.heathwallace.co.uk/), shared ways to:

• Recession-proof your business through a CEM strategy
• Create new ways to differentiate yourself from your competition
• Make your contact centre an integral part of your customer experience – and a primary means to deliver your brand

Assuring attendees that this strategy does succeed, Chris Goossens of TNT Express (http://www.tnt.com) shared how TNT has created a distinctive customer experience and enjoyed profitable growth as a result.

If you missed this event, be sure to sign up for “Enhancing the Customer Experience Where it Matters – in the Contact Center.”  During this webcast on March 11, Cincom’s Trent Fulcher will show why a CEM-enabled contact center is critical to success in today’s hyper-competitive environment.  Register at: http://www.cincom.com/cem-cc.

For more information on this and other proven Customer Experience Management (CEM) strategies and events, visit Cincom’s site at: http://www.cincom.com/synchrony.

About Cincom

For over 40 years, Cincom’s (http://www.cincom.com) problem-solving software, services and people have helped thousands of companies all over the world grow and manage their businesses. Cincom Synchrony is a unified agent desktop that helps deliver an exceptional customer experience and improve the effectiveness of the contact center.